In the Santa Rosa, Guatemala lies the community of Parras, where Eleasar Santos is a leader in the coffee community. Through partnering with Thrive, Eleasar’s community has used additional income to invest in new farming practices, new plants and new markets. After years of partnership, Eleasar says that the partnership with Thrive has become more of a close friendship than a business relationship, although the relationship has lead to more business opportunities.
“There is no stability (in the coffee market) and that hinders us from doing things because we don't know what price we will be selling at. So, through Thrive Farmers we have had stability in price. We can actually do numbers. And I like that I know to place my money where it needs to be. This is where the relationship with Thrive has taken us.” – Eleasar Santos.
Formerly La Fuerza