Morning Ritual

Roberto has a background in coffee, heavily influenced by his father. He learned not only agricultural processes but also the importance of hard work. Due to a lack of opportunities in his homeland, Roberto decided to leave Guatemala and began writing his own story in the United States, where he lived for four years. In 1990, Roberto returned to Guatemala and purchased cattle to start a business. Years later, he sold the cattle in order to acquire a coffee farm. Once he entered the coffee industry, Roberto actively sought opportunities and became a member of the ACADECOP association, where he currently serves as president.